SanrioTown Europe Launch

SanrioTown Europe was officially launched August 22, 2007, at the Games Convention in Leipzig, Germany.

Of course, Hello Kitty was right in on the action, greeting and welcoming the guests who arrived. Being the popular star that she is, representatives of two German TV stations came running to take pictures of her as soon as she appeared, as well as the SanrioTown booth.

The SanrioTown booth, which was designed to look like a beach tower, also had a computer where people can register at SanrioTown on the spot for free. There was also a screen that played the trailer of the upcoming Hello Kitty MMOG. A team of friendly SanrioTown personnel assisted the visitors of the booth, helping them out in exploring SanrioTown and handing out giveaways.

Of course, the launch wouldn't be complete without the people. From hip girls to skater boys, from rockers to techies, from reporters to children, everyone was crazy for Hello Kitty! Fans, regardless of age or gender flocked to have a picture with Hello Kitty. Not only were the photos displayed on the big screen, but the ones who had the best shots with Kitty were given prizes, including a pink Ipod, shirts, handbags, and keychains.

All in all, it was a very fun and successful launch of SanrioTown Europe, introducing and bringing more people into the community.

SanrioTown Europe Launch at the Leipzig Games Convention

Guess who made a special appearance at the recently concluded Games Convention in Leipzig, Germany?

That's right: it's Hello Kitty!

SanrioTown Europe was formally launched at the Leipzig Games Convention (or GC). The event, which was first held in 2002, showcases the latest in technology and games, as well as infotainment and edutainment. Arguably the biggest games convention in the whole world, the GC brings in a lot of companies all over the world to take part in it, and SanrioTown Europe was fortunate enough to be one of the exhibitors.

The European portal was formally launched during the GC, great news for Europeans who are great fans of Hello Kitty and her friends. The new addition to the community includes the site's availability in other languages besides English: German, French, Spanish, Italian, and Turkish, as well as Japanese and Chinese.

The event marks the truth in the little feline's motto, as more fans are now reached through the site, regardless of their age, gender, or race, making the official online community of Sanrio even bigger and better.

For more information about the event, go to http://www.gc-germany.com/.

SanrioTown Europe is Now Online

Get set for a new addition to the family! SanrioTown has now gone beyond Asia and reached Europe!

With a different look, you'll really feel as though you've reached a different part of the community - without ever leaving your seat! French, German, Spanish, Italian, and Turkish versions are now available for members and visitors alike, aside from English, Chinese, and Japanese, which means that more people will be able to be part of SanrioTown! Of course, old SanrioTown members can also go to the SanrioTown Europe site and sign in to their accounts.

Check it out now by going to http://europe.sanriotown.com.