Sanriotown “Hello” Apples Photo Competition

Popular Sanrio cartoon character Hello Kitty is as heavy as three apples.

By coincidence, Sanriotown.com and Apple@Next Media Interactive Limited jointly organize the "Hello Apples" photo competition, which aims to convey three positive messages symbolized by the three apples: youthfulness, wisdom/creativity, compassion/caring, messages that Hello Kitty also delivers.

To join the competition:

1. Sign up for your own free Sanriotown account and then log in.
2. Create your photo in Sanriotown gallery.- Click "Join Competition", found at your SanrioTown homepage after logging in, to enter the "Gallery" section;

- Upload your photo;
- Create text in different font styles; decorate your photo with drag-and-drop icons, borders, etc.

3. Save the image.
4. Submit to the category you wish to join.

Judging Criteria:

- Creativity: Theme interpretation and creativity in using the Sanriotown Gallery features.
- Mileage: Comment activity and ratings from other members generated during the competition period.
- Overall appeal: Message delivery value and overall impact of the video to the viewers.



Categories of entries:

Apple 1: Youthfulness

Works submitted should present the idea of "youthfulness". "Youthfulness" shouldn't be related to age - the idea depends on how you view yourself and the world. Let's celebrate "youthfulness"!

Apple 2: Wisdom/Creativity

Works submitted should present the idea of "wisdom/creativity". It's all about thinking out of the box.

Apple 3: Compassion/Caring

Works submitted should present the idea of "compassion/caring". Shift focus to different aspects of your life, and make good use of the lens to show how you care about people and things around you. Don’t forget your lovely pets!

Prizes:

The winner of the "Youthfulness" award will receive a pair of Hello Kitty bowling balls and a $400 Photofinishing Cash Coupon from Photomax.
The winner of the "Wisdom & Creativity" award will receive a Hello Kitty bicycle and a $400 Photofinishing Cash Coupon from Photomax.
The winner of the "Compassion & Caring" award will receive a Hello Kitty watch and a $400 Photofinishing Cash Coupon from Photomax.

Five consolation prizes will be offered in each category. Each consolation prize has :

1) A coupon of 20 pcs Print from Digital Media

2) A Fotomax Print from Digital Media 30% discount coupon

Terms and Conditions:

1. Competition is until Nov 16, 2007.


2. Participants must have an existing e-mail account in Sanriotown to join this competition.


3. Each participant may submit photos to different categories and each photo can be submitted to more than one category.


4. All works must be submitted via the Gallery Section in sanriotown.com.


5. Winners will be announced on Sanriotown.com on Nov 30, 2007.


6. Winners will be notified by email three days after the results are announced and the prize will be sent via courier.


7. Judges have the right to require contestants to submit original photos to verify their qualification.


8. Photos should be original and have not been published or entered in any other photo contests.


9. No offensive materials, violent or explicit/sexual content should be used.


10. Sanriotown reserves any rights to use the photo, in whole or in part.


11. Sanriotown reserves the right to change the conditions of this contest at its own discretion.


12. This competition only accepts participants from Hong Kong.

The photo gallery is now up, so be sure to submit your entries now!

Know more about this by visiting the official "Hello Apples" contest page at http://www.sanriotown.com/emailad/2007_photoboot/sanriotown_photo_competition_us.htm.

or visit its official blog at http://blog.sanriotown.com/applekitty_eng:hellokitty.com.

Enquiries: Should you have any questions on the campaign, please email marketing@hellokitty.com.Media sponsor: Next Media Interactive Limited

Gifts sponsor: Fotomax (F.E.) Ltd.

Technorati Tags: sanriotown, hello kitty, apple, atnext, photo competition,

Hello Kitty: MTR's Latest Baby

Hong Kong - Hello Kitty has been so impressed with the caring customer service provided by the MTR (Mass Transit Railway) staff that she and her friends have donned MTR uniforms in honor of MTR’s “We Serve From the Heart” culture.

Hello Kitty, Dear Daniel, and some of their friends appeared in a catwalk show at MTR Hong Kong Station yesterday (10 July 2007) dressed as MTR Train Operators, Assistant Fire and Security Supervisors, Infrastructure Maintenance Officers, Rolling Stock Maintenance Officers, Station Assistants, and Group Station Managers. A special MTR Hello Kitty Heroes theme song describing the work of the uniformed staff was also introduced at the event.

“Hello Kitty is always very well-received in Hong Kong and we feel both MTR and Hello Kitty fans will find our Heroes collection very unique and attractive,” said Ms. Annie Leung, Marketing Planning Manager of the MTR Corporation. “The six uniforms being highlighted represent the crucial roles these staff play in ensuring smooth MTR operations every day. We hope the figurines and song will not only served as a coveted souvenir but also allow our passengers to learn more about our operations and our caring service culture.”

From 16 July to 2 September 2007, passengers who ride the MTR ten times (Airport Express not included) with the same Audit or Concessionary Octopus Card from Monday to Friday of each promotion week will be eligible to redeem an MTR “Hello Kitty” Hero of the week for HK $18. In the last week of the campaign, they can claim the limited edition “Hello Kitty” MTR Train and Theme Song CD for HK $30, including all the MTR “Hello Kitty” Heroes.

Details are as follows :

Redemption Period/Item/Redemption Price

16 – 22 July 2007 / Train Operator “Hello Kitty” / HK $18

23 – 29 July 2007 / Assistant Fire & Security Supervisor "Hello Kitty"/ HK $18

30 July – 5 August 2007 / Infrastructure Maintenance Officer “Hello Kitty” / HK $18

6 – 12 August 2007 / Rolling Stock Maintenance Officer “Hello Kitty” / HK $18

13 – 19 August 2007 / Station Assistant “Hello Kitty” / HK $18

20 – 26 August 2007 / Group Station manager "Hello Kitty" /HK $18

27 August – 2 September 2007 / “Hello Kitty” MTR train and Theme Song CD / HK $30

Passengers will receive one point for each fare-paying MTR journey using their Octopus card. Ten bonus points will be deleted when a redemption is made. All accumulated bonus points will expire and a new count will being on the Monday of each week during the promotion period.

Redemptions can be made at any MTR Customer Service Centre (Airport Express stations not included) or special redemption counter with the promotion week on a first-come, first-served basis while stock lasts. The price of the MTR “Hello Kitty” Hero or MTR Train with Theme Song CD will be deducted from the Octopus card presented.

MTR passengers can also find out more about MTR through an exhibition introducing the job responsibilities and uniforms of the six MTR “Hello Kitty” Heroes at MTR Hong Kong Station from 11 July to 2 September 2007.

Here Comes the Purr-fect Train!

Ever thought trains were stuffy, noisy, and greasy? Have you always had that secret fear of trains, believing these to ticking timebombs? You won't have anything to fear of this one. In fact, what you could say about this is the complete opposite: it's incredibly adorable!

We still have a bit of a Valentine's hangover here in Sanrio Town, so instead of the usual character feature we do every Friday, we'll instead be having the spotlight on the first Hello Kitty MTR Wedding Train of Hong Kong that the newlyweds Jamie and Horlick rode in.

The train had decals of Hello Kitty and Dear Daniel as little cupids designed all over it, both in its interior and exterior. Inside, the compartments are filled with flowers and ribbons, making the atmosphere definitely romantic.

Here are some pictures of the train :

Front of the train

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Side 1

Interior 1

Interior 2

Side 2

Back

MTR Hello Kitty Dream Wedding

Here's our Valentine's gift for you! Hope you guys enjoy it, especially the Hong Kong users. Stay tuned for more details. Visit the Sanrio Town Blog for more info.:)

MTR passengers can indulge in a special romantic moment at the “MTR Hello Kitty Love Garden”, launched from today to 14 March 2007. The Love Garden is a prelude to the first-ever legalised MTR Hello Kitty Dream Wedding in Hong Kong. Specially designed by Sanrio, Hello Kitty and Dear Daniel will appear in the “MTR Hello Kitty Love Garden” in wedding dress to celebrate the joy of love with MTR passengers.

On 14th February where the first MTR Hello Kitty themed train will take the bride and the bridegroom from MTR Tsuen Wan Depot to Hong Kong Station. The bride whose gown will be full of Hello Kitty patterns which are made of Austria crystals and the bridegroom will experience an elegant and unique wedding with the civil celebrant, Hello Kitty and Dear Daniel. The first MTR Hello Kitty themed train will run on the Tsuen Wan Line until 14 March 2007.